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the artists and creative encounters at
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some point is how to share their art and
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their creations online a very common way
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of doing that is through having a
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website
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the thing is though there is no such
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thing as a set website or a best website
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for artists it's important to think
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about what goal you have as an artist
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and you want the website to achieve and
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what need you want that website to
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fulfill so here I'm gonna walk through
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three different artist websites that I
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have made and try and show you with the
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use cases for them are and try and show
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you maybe the best one for you so here
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we have one for my website for my
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publishing company lost alphabet and all
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of the work is arranged in a grid format
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and by grid I mean you have rows and
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then you have columns and this allows
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you and the viewer to see whatever they
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any book or any product in a
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non-hierarchical way which means that
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one is not more important than the other
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there's no like order that you have to
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see them in and so you can go and you
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can click on any book click on this one
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for example and you can read about the
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book and you can see inside and then you
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have the call to action here another
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thing that the website shows is that
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there are two forms of navigation that
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are happening there's these sick rolling
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that happens here and then there's the
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navigation bar up top and that's because
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each one of these wants to accomplish a
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different goal so then the next one is
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apparel for our clothing line and then
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we have to call to actions one to
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publishers and one for an open call we
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have an about page down here where you
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can see all of the people that I've
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worked with us and then you
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where you can show how to submit work
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the next steps that I want to show you
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is my personal website which looks very
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barren and that's on purpose and so the
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purpose of this website is to showcase
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my personal or work and I have two main
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parts to my practice I have an
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exhibition side where I show my work in
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galleries all around the world and then
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I have the books that I have written and
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so what you do is I another thing that I
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really wanted to accomplish was to show
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that I am very contemporary and so I'm
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using what's called brutalist design
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here to engage with contemporary design
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and kind of lead the person through the
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experience that I want them to have
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which is very similar to the kind of
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exhibitions that I would make where I
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would transform a room and lead the
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viewer through my world through my
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journey and so you click on here on
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exhibitions and you get to see my work
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you know that I have you get to read
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about me you get to have interviews that
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I've given another way to contact me one
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thing that I really like about this one
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is if you just give if you you know give
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a website and say hello I gave something
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a little bit more personal than if you
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were to send me something so I wrote
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like a little message here and then the
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other side here is books and so this
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shows both sides of my practice it shows
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the side of my practice that is
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exhibition based and the side of my
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practice that is book based and it shows
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them both in a in one way that is not
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more important than the other way so if
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we go back to my website here you know
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they're both equal
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all right and then the she is model and
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this website is still in development so
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there's still things will definitely
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change up but it's important the main
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goal of her website is to really kind of
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draw her viewership she has a larger
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following on social media and to kind of
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get that into our email address so it's
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all here and everything is all on one
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page so you see you know your first call
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to action and then you have a photo of
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her along with the next call to action
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which is her membership website and then
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you have our Instagram here and then you
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have products that she's been in that
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all link out and then a contact page and
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so it's important to think about what
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what is it that you need to do with your
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website because all three of these
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websites are creator websites but one
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might fit your need more if you're a
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photographer and you work in large
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series you'll probably want to share you
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know those series of photographs if you
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are a painter you might want to show the
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paintings individually or if you are a
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YouTube person then you might need to
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show your YouTube videos in a way that
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really kind of showcases them like large
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format exhibitions like this but think
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about how it is that people navigate
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your site so you know with this one the
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goal of it is to have people look at all
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of our books and buy all of the books so
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we want to show all of them equally
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whereas the goal of this website is to
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have people look at both sides of what
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I'm doing here whereas the goal of
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Rachel is really just to have them sign
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up to her stuff so there's one call to
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action one page I hope that gives you
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some insight into what it is that you
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want to do and the best way for you to
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go about things I wish you the best of
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luck and if you have any questions just
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write me in the comments and I'll get
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back to you